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Blogroll
Category Archives: global warming
There are advantages to capitalism
We try to stay away from politics in this blog, but not always. This is one of those times. The U.S. government has debated for many years what companies should do about being more “green.” Just today, President Obama talked … Continue reading
Posted in global warming
Tagged going greeen, how business can impact the environment, Wal-Mart
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Walking the talk
Occasionally, Ralph or I go off on something on this blog that is not really marketing, sales, innovation or process related. Today is one of those days. I was playing golf at Lincoln Park in San Francisco yesterday and I … Continue reading
Intentions Do Not Necessarily Lead To Actions
Many marketers have been mislead by research that tries to understand what people will do in the future regarding purchase of a new product or service. I have read of studies that purport to show that people do not do … Continue reading
Posted in global warming, market research, Marketing
Tagged customer intentions, global warming, green, market research, offsets
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