Category Archives: Focus

Focus matters

I have written several posts about the power of focusing your business. Today’s example is Valve the online game company. Started in 1996 by Gabe Newell and Mike Harrington, the company controls somewhere between 50% and 70% of the downloaded … Continue reading

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The resurrection of MySpace?

MySpace announced their awaited refocus yesterday. This refocus: no surprise, is back to their roots of Gen Y music-oriented people. Their new president, Michael Jones, is quoted as saying, “Over time, MySpace got very broad and lost its focus…” Ya think! … Continue reading

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The answer is: delusional

Back on April 19, I asked if Microsoft was focused or delusional? The post was about their new cell phones: Kin One and Kin Two (sort of like Dr. Seuss’ Thing One and Thing Two). Focused they were, on target they … Continue reading

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I keep telling you focus matters

KFC (formerly Kentucky Fried Chicken) is the category leader in the fast food chicken category, and they are slipping. They have lost about 6 points of market share in the last five years. Who’s coming on strong? Focused, differentiated competitors like … Continue reading

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Is Microsoft focused or delusional?

Maybe both? Anyway, Microsoft unveiled their new phones last week. The Kin One and the Kin Two. I have no idea what they were thinking about with the name, but I am not their target market. Realizing the smart phone … Continue reading

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Is Buick focused or confused?

To be fair, Buick is in transition as a retained brand for the “new” General Motors, but… I was hanging around the Buick dealer today because it used to be a Pontiac, Buick, GMC dealer (well actually it also had … Continue reading

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