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Category Archives: first mover advantage
From cool to drone
How do users of the hottest, coolest, edgy trend become tomorrow’s drones? When does your product position move from one the “cool kids” use to ones the drones use? We’ve seen this happen in fashion and in technology products to … Continue reading
The lesson of Microsoft for almost everyone
I recently ran across a young singer in Poland with my last name (actually Mroz is a fairly common name in Poland): Urszula Mroz. What amazed me as I watched her YouTube video was that she was singing, for a … Continue reading
Posted in competitive advantage, first mover advantage, Innovation, product development, strategy
Tagged Microsoft
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One more time, everyone does not want to be a pioneer
I read a couple of interesting articles about FourSquare recently. For the 96% of you who don’t use it (Forrester Research indicates only 4% of online adults use the service), it is a location-based service that helps you find what you … Continue reading
Old habits …
Many a company, including ones I have been involved with, is taken by surprise at how slowly human beings often take to change behaviors. Lots of hype has been written about watching videos on the web and how many views YouTube … Continue reading
Christopher Columbus and the First Mover Advantage
It’s the Columbus Day holiday here in the U.S. and it got me thinking about the “first mover advantage” myth. We posted back in 2007 about the first mover advantage myth and have spoken about it to our audiences. Christopher Columbus … Continue reading
Following up on obstacles to making sales
In January we blogged about Hyundai America’s buyer assurance plan. We noted in that post that we loved the idea and that time would tell if it worked. On February 17th, we notedthat JetBlue had picked up on the idea. … Continue reading
Being First Is Not A Driver of Success
Charles W. Lindberg died a few days ago at the age of 86. Since he is not the Charles Lindbergh who was credited with being the first person to fly successfully across the Atlantic Ocean, you have probably never heard … Continue reading
Posted in first mover advantage, Marketing, Uncategorized
Tagged Charles Lindbergh, first mover advantage, Iwo Jima, Ries & Trout
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