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Category Archives: CMO
What happened at GE? And could it happen to you?
In the 1952 GE annual report, GE defined marketing as an omnibus concept and stated “The marketing department will establish for the engineer, the designer, and the manufacturing man what the consumer wants in a given product, what price he is … Continue reading
A quick reminder about how not to make sales
I went to the post office the other day, and the line was so long that I left and planned to use FedEx or UPS instead. The USPS seems to have a problem doing load balancing, a management technique that … Continue reading
Posted in CMO, customer loyalty, customer satisfaction, customer service, retail, sales
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A bit more on CMO turnover
The business week article that Ralph mentioned in the previous post also noted a “fatal” flaw in the role of marketing in most companies. If you read the article (can’t find it on the BW website to link to, sorry), … Continue reading
CMO instability due to lack of process management
The current issue of Business Week has an extensive article on the short tenure of CMOs. It seems that they have a shorter life than any other position in the C-suite. This really isn’t very surprising to us. After all, … Continue reading
