Posted by: Mitch/Ralph on: December 4, 2007
The business week article that Ralph mentioned in the previous post also noted a “fatal” flaw in the role of marketing in most companies. If you read the article (can’t find it on the BW website to link to, sorry), you’ll notice that the apparent definition of marketing (which is vague in all cases, as [...]
Posted by: Mitch/Ralph on: December 1, 2007
The current issue of Business Week has an extensive article on the short tenure of CMOs. It seems that they have a shorter life than any other position in the C-suite.
This really isn’t very surprising to us. After all, few people define “marketing” correctly, in our opinion, and as the article so well documents, [...]
