Is Creating New Marketing Titles Like Rearranging the Deck Chairs on the Titanic?

Every time I turn around the Chief Marketing Officer title is being considered for a new title: Chief Revenue Officer, Chief Customer Officer, Chief Growth Officer. Really? If you understand the true role of Marketing in a company, Chief Marketing Officer says it all. However, now they are starting up on other Marketing positions and titles.

A recent article in the Minneapolis Star Tribune advocates for a new position: Chief Marketing Technologist. Seriously we need another position or another title to get the job done?

In this case I think my friends at the Marketing Operations Future Forum might have something to say as this so-called new position seems a perfect subset of Marketing Operations, and well within the purview of a competent Director of Marketing Operations.

But then title creation can be fun.

Mitch