Is your messaging credible?

lounge5280signI took this picture in the Denver airport the other day. It’s part of the signage for an “upscale” bar with food, lounge 5280. The signage looked very impressive until I got to the bottom when it lost all credibility and I don’t care if Coors is a local brewery. Coors Light is not a micro brew.

Make sure your messages are credible.

Mitch

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