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Monthly Archives: July 2008
Expectations
I was reminded again today of the power of under-promising and over-delivering. Last Thursday I went to order new glasses since my current pair had been demolished and I had not had a new prescription in 3 years. I needed … Continue reading
Unnecessary incentives
In my years in industry as an individual contributor, manager and so-called, senior executive, the issue of employee incentives often came up. Not just when discussing sales people, but all employees. Management was always looking for how to incentivize people … Continue reading
Posted in Uncategorized
Tagged athletes, Gold Medals, incentive based managment, incentives, Olympics, performance incentives
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The 3-Steps in the CMO’s Life-Cycle
I recently had the opportunity to speak in the Republic of Ireland as well as Northern Ireland. While there I was interviewed on BBC Radio Ulster regarding my take on how to deal with the economic downturn facing some companies … Continue reading
Posted in Marketing
Tagged BBC Ulster, Chief Marketing Officer, CMO, CMO tenure, CMO turnover, economic downturn, Ireland, Northern Ireland
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